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Focused Branding
The Consistent Client Connection Method
Welcome! (1:52)
Phase 1: Set the Foundation
Brand Messaging Overview: Marketing Components that Work (15:47)
Mission Statement: Setting the Foundation (24:42)
Define Your Target Audience (17:28)
How to Research Using Web Forums (7:42)
Phase 2: Organize Your Message
Pep Talk: Set Your Own Table! (0:56)
Tune Your Brand's Tone of Voice (20:12)
Your Brand's Message Architecture (12:18)
Social Media Voice (12:12)
Phase 3: Create Your Brand Story
Unique Value Proposition (UVP): What Makes Your Brand Stand Out (27:28)
Content Style Guide Overview (6:43)
Brand Storytelling (43:35)
Conclusion (0:59)
Bonus!
DIY Business PR: An Expert's Guide to Getting Brand Exposure
Visual Branding Audit Checklist
Tune Your Brand's Tone of Voice
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